Building Recommendations Systems
Recommendations systems are good for matching users to their favorite products and are incredibly popular. In fact you have likely used a recommendation system at least once in your life. For example, Amazon uses recommendation systems to suggest new exciting products to purchase based on users’ previous purchase patterns and those similar users. Netflix also utilizes recommendation systems to suggest new TV Shows and movies. Before we get into recommendation systems, it is important to briefly cover two general-purpose approaches for identifying target customer groups and making product recommendations. These two approaches are called Clustering and Association Rules. ...